Run a Snooze store from day one.
You bring the leadership, sales instinct, and community connection. We bring the operational system, the product expertise, and the structured training that gets you from signed agreement to opening day.
Built so you can run a Snooze store from day one.
Every Snooze franchisee completes a structured training programme before opening day. The curriculum covers:
- Product fundamentals. How mattresses are built, what each construction type does, why certain materials suit certain sleepers.
- The in-store consultation. The full customer journey from greeting to fitting to recommendation, with role-play and shadow shifts at the Cork store.
- Sales process. A structured approach designed for high-consideration purchases, not high-pressure closes.
- Store operations. Inventory, delivery coordination, customer service, returns, warranty handling.
- Marketing & local presence. Google Business Profile management, local SEO basics, community partnership playbooks.
In-person, remote, and on the shop floor.
Training combines structured remote modules, in-person sessions with our team, and shadow shifts at the Cork operating store. You learn the model on paper, then you learn it standing in it.
- Pre-opening modules (weeks 1–4)
- In-person sessions with our team
- Shadow shifts at the Cork store
- Consultation certification before launch
- Operational coaching after opening
Science that makes the sale.
Most mattress shopping is guesswork dressed up as service. A salesperson asks "firm or soft?", points to a few floor models, and lets the customer lie down briefly. That's not how the body works.
The Snooze in-store consultation uses pressure-mapping technology to measure the precise points where the customer's body needs support and where it needs relief. The output is a pressure profile that maps directly to the mattress constructions that fit them best.
For your customers, it means leaving with a mattress chosen against real data about their body — not a guess. For you, it means a sales conversation grounded in objective measurement, not opinion. Conversion rates and customer satisfaction scores reflect that.
From signed agreement to first customer.
Training programme kick-off. Site finalisation with property advisors. Supplier introductions. Marketing launch plan.
Product training. Consultation certification. Sales process certification. Shadow shifts at the Cork store.
Store fit-out. Consultation equipment installation. Initial inventory delivery. Local marketing campaign launch.
Soft opening to local contacts. Operations refinement. Scale to grand opening.
What Snooze does after the doors open.
Operational support
Quarterly field visits from an assigned franchise development manager. Quarterly business reviews with operational benchmarking. Inventory and supplier issue resolution.
Marketing & demand
National brand campaigns funded by the marketing fund contribution. Google Ads and search campaigns at the national level. Co-op local marketing playbooks. Seasonal promotions.
Continuous training
Annual refresher modules. New product training as the brand portfolio evolves. Owner conferences. An online operator community for peer-to-peer learning.
An assigned owner success manager for every franchise.
Every Snooze franchisee is assigned a dedicated owner success manager from day one. This is your direct point of contact for everything operational — inventory questions, marketing campaign requests, customer service escalations, supplier issues, and quarterly business reviews.
You're not navigating a generic franchise help desk. One person knows your store, your territory, and your team.
Ready to see what training looks like in detail?
A Discovery Call walks through the model, the training programme, and what year one of operating a Snooze franchise looks like in practice.